Pre-send checklists
Email pre-send checklists for every kind of campaign
Each checklist has twelve checks in three stages: the inbox line, the inside of the email and the send. Pick the campaign you are about to send and work down the list.
CW-01 · 12 CHECKS
A newsletter
For the regular send that is easy to stop checking.
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CW-02 · 12 CHECKS
A welcome email
The first email a new subscriber gets. It sends itself, so check it well once.
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CW-03 · 12 CHECKS
A product launch
One chance, many people watching, and a page that must be live.
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CW-04 · 12 CHECKS
A sale or promotion
Codes, end dates and exclusions: the details people complain about.
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CW-05 · 12 CHECKS
An abandoned cart email
An automated email with live data in it. Test the data, not just the design.
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CW-06 · 12 CHECKS
A re-engagement email
Writing to people who stopped opening, without hurting your sender reputation.
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CW-07 · 12 CHECKS
An event invitation
Date, time zone, place, link. Four facts, each easy to get wrong.
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CW-08 · 12 CHECKS
A new sending domain
SPF, DKIM, DMARC and a slow start, before the first real campaign.
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Final call
A sent email cannot be unsent.
Check the inbox line before it leaves. Free, no account, nothing uploaded.